Insights

Notes on how AI assistants describe technical companies, what tends to go wrong, and how to fix it. New posts land here as they're written; no newsletter required.

• I asked three AI assistants the questions your buyers ask. Here's what they got wrong.

  July 10, 2026 · 2 min read

  I put ChatGPT, Gemini, and Claude through real buyer questions about technical companies. Three error patterns kept repeating.