What I do
I help technical companies see, and improve, how AI assistants represent them. The work is structured as a ladder: each step is low-commitment, and each one only makes sense if the previous step showed something worth acting on. Most engagements start, and some end, with the free snapshot.
1. Free AI Representation Snapshot
What it is. I ask ChatGPT, Gemini, and Claude the real questions your buyers ask about your product, your category, and your competitors, and record what comes back.
What you get. A short report showing where the answers are wrong, incomplete, or quietly pointing to a rival. Real transcripts, not summaries. If the assistants represent you accurately, I'll tell you that too.
Who it's for. Anyone who has never actually checked. Which, in my experience, is nearly everyone. It costs you one email and a few of your buyers' typical questions.
This is the place to start. Not because it's free, but because everything else depends on what it finds.
2. Full audit
What it is. A systematic review across the major engines, checked question by question against your own source of truth: your documentation, your published claims, your actual capabilities.
What you get. A cross-engine accuracy and attribution report: what each assistant gets wrong, which sources it relies on instead of yours, and a prioritized list of gaps ranked by how much they matter to a buying decision.
Who it's for. Companies whose snapshot surfaced real problems (inflated claims, missing capabilities, competitor substitution) and who want the full picture before committing anyone's time to fixing it.
Book the full audit (pay online)
3. Guided implementation
What it is. Advisory, not agency work. I direct; your team, the people who actually understand your product, does the work. Practical, input-side changes to the material these engines draw on.
What you get. A concrete work plan from the audit, working sessions with the people making the changes, and a before-and-after measurement so you can see whether the answers actually improved. No black boxes, no "trust the process."
Who it's for. Teams with the capacity to execute and a preference for building the skill in-house rather than renting it indefinitely.
4. Light retainer
What it is. Periodic re-measurement. The engines change constantly: models update, sources shift, competitors publish. A representation that was accurate in March can drift by September.
What you get. Scheduled re-runs of your key buyer questions, a short delta report each cycle, and an early flag when something starts moving the wrong way.
Who it's for. Companies that have already fixed their representation and want to keep it fixed, without standing up an internal monitoring habit.
Start the retainer (pay online)
Not sure where you stand?
That's exactly what the snapshot is for. It's free, it's fast on your end, and it replaces guessing with transcripts.